xx, 398 pages : 24 cm

"Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills."--Publisher's website

Includes bibliographical references and index

Background and history -- Problems, controversies, and solutions -- Perspectives -- Profiles -- Data and documents -- Resources -- Chronology

Background and history : Introduction ; A definition of social media ; Social media foundations: 1970s-1990s ; Early social media communities: 1990s ; Emerging social media: early 2000s ; Mainstream social media: late 2000s ; Modern social media: 2010s ; Future directions for social media -- Problems, controversies, and solutions : Introduction ; Social media addiction ; Influence of curated content ; Online hoaxes, rumors, and scams ; Cyberbullying, sexting, and child predators ; Negative moods, feelings of loneliness, and envy ; Pressure to project the ideal self ; Social media in the workplace ; Relationships and communication skills ; Online shaming and attacks ; Social media privacy concerns ; Conclusion -- 3 Perspectives : Introduction ; The female body on social media / Petya Ecler and Yusuf Kalyango, Jr. ; Exploring victimization in the digital age: perspectives on social media and sexual assault / Rowena Briones Winkler ; Posting, sharing, and tweeting a brand's politics: social media and the recent evolution of online corporate activism / Nathan Gilkerson ; Consumers as data profiles: what companies see in the social you / Joseph T. Yun amd Brittany R. L. Duff ; The role of social media in crisis communication: opportunities and challenges for crisis communication strategies in the social media era / Jae-Hwa Shin ; Lessons from the social media revolution?: a look back at social media's role in political campaigns and elections / Terri L. Towner ; Saving face: applying the spiral of silence theory to social media: self-censorship in the midst of controversial issues / Juliana Maria (da Silva) Trammel ; Live tweeting: fans and celebrities -- Profiles : Introduction ; Movements: ALS Ice Bucket Challenge (2014), Arab Spring (2010-2011), Occupy Wall Street (2011) ; People: Anderson, Tom (1970- ), Armstrong, Heather B. (1975- ), boyd, danah (1977- ), Dorsey, Jack (1976- ), Fake, Caterina (1969- ), Hoffman, Reid (1967- ), Hughes, Chris (1983- ), Karp, David (1986- ), Kjellberg, Felix (1983- ), Monty, Scott (1970- ), Parker, Sean (1979- ), Pincus, Mark (1966- ), Rose, Kevin (1977- ), Sandberg, Sheryl (1969- ), Silbermann, Ben (1982- ), Smith, Marc (1965- ), Solis, Brian (1970- ), Spiegel, Evan (1990- ), Stanton, Brandon (1984- ), Thiel, Peter (1967- ), Williams, Evan (1972- ), Zuckerberg, Mark (1984- ) -- Data and documents : Introduction ; Internet, social media, and mobile usage ; Smartphone ownership and social media usage on devices ; Social media addiction ; Specific platform data ; Social media for marketing ; Impact of social media on online shopping ; Documents -- Chronology

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